Founded in 2011, i-cube™ is specialized in Inbound Marketing by creating content and monitoring the impact of publishing and sharing it online.
INSPIRING QUOTES FROM WILLIAM ZINSSER'S
"The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead."
"Rewriting is the essence of writing well: it's where the game is won or lost. That idea is hard to accept. We all have an emotional equity in our first draft; we can't believe that it wasn't born perfect. But the odds are close to 100 percent that it wasn't."
"There's no subject you don't have permission to write about. Students often avoid subjects close to their heart...because they assume that their teachers will regard those topics as 'stupid.' No area of life is stupid to someone who takes it seriously. If you follow your affections you will write well and will engage your readers."
Tone of voice
"My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit your subject. Develop one voice that readers will recognise when they hear it on the page."